It is also called as pallor, a condition wherein skin looks lighter than typical complexion. It is commonly seen on face, lining of the eyes, inner mouth and nails. It can be caused by anemia (reduced red blood cell count), decreased blood supply to skin, or condition like shock, fainting, low blood sugar, infection, cancer, or nutritional deficiency. The treatment depends on identifying and treating the root cause of paleness. Some options are taking nutrient rich diet, taking iron, vitamin B12 or folate supplement.