In line with our corporate vision of developing a team of knowledgeable and highly efficient people, Shalina Healthcare Nigeria organized a training workshop of the pan Nigeria team from the 5th to 7th of June 2017.
The scope of the workshop included:
- Medical Knowledge training – This covered all aspects of the disease condition related to specific brands
- Marketing Strategy Sessions – Emphasising brand positioning, indications, and the OTC marketing concept of AVR – ‘Availability, Visibility & Recommendation’
- Medico Marketing – Emphasizing the core fundamental to successful Medico Marketing
- Meeting the right customer with the right product at the right frequency with the right message
The training workshop is followed up with an online test series wherein the teams test the knowledge gained in the workshop through a series of question sets.
CEO, Mr. Abbas Virji addressed the team and commended them for their contributions in making Shalina Healthcare Nigeria one of the most desired and respected companies in Nigeria. Mr. Abbas Virji also recognized seven employees for their outstanding performance in 2016-17.
The team left the three-day event charged up to achieve the performance targets of 2017-18.