Angola was the first operational unit of Shalina Healthcare to launch Cevite 1000 Effervescent Tablets a line extension of the popular “CEVITE” brand in Sep’12. During the launch, a taste campaign was carried out by Angola OU in which Cevite sampling stations were put up in our wholesale shops to gain attention of customers towards this new product and also allowing them to assess the excellent taste of the product.
In the 1st week of launch, more than 150 key customers (wholesalers & pharmacies) tasted Cevite 1000 effervescent tablets and appreciated this line extension for its flavor and convenience.
